14th July 2015

Gosling’s Rums becomes an Official Partner of the 2017 America’s Cup

Gosling’s has been named the Official Rum and Official Ginger Beer of the 35th America’s Cup, which includes two years of Louis Vuitton America’s Cup World Series events, building up to the final races to be staged in Bermuda in 2017.

As an Official Partner of the America’s Cup, all of Gosling’s unique products will be available at official America’s Cup events and functions around the world, beginning with the Louis Vuitton America’s Cup World Series Portsmouth, on the south coast of England, later this month.

These products include the award winning Gosling’s Black Seal Rum, a new Gosling’s Gold Seal Rum, Gosling’s Family Reserve Old Rum, Gosling’s Stormy Ginger Beer and the new Dark ’n Stormy cocktail in a can–a ready-to-drink version of the hugely popular trademarked cocktail.

Long a local institution, Gosling’s has a history that even pre-dates the America’s Cup competition, which is the oldest trophy in international sport, having its start in 1851.

Fittingly, William Gosling arrived by sailing ship in Bermuda in 1806 to launch what is now in its seventh generation of Gosling family ownership. The landmark Gosling’s spirits shop in Hamilton has operated for over 127 years in the same Front Street location.

“It was a natural for Gosling’s to get involved in the America’s Cup in Bermuda,” said Malcolm Gosling, President & CEO of Gosling-Castle Partners Inc. “We have a deep maritime heritage and have been involved in major sailing events almost since day one. When the decision was made to hold the 35th America’s Cup race on our island, we knew we had to be a partner. This represents a great opportunity to show the world the best qualities of Bermuda.”

“One of the keys to making this America’s Cup a success is to have strong partnerships,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup. “In Gosling’s we have a partner who shares our values of tradition and innovation and is as excited as we are that the America’s Cup will engage fans around the world for the next two years leading into the final races in Bermuda in 2017.”

Racing will first come to the island in October 2015 with the Louis Vuitton America’s Cup World Series Bermuda, October 16-18.

Official Press Release.